Our journey began in September 2023. As our family members and friends entered the well-known 'baby boom' phase, we continually heard about the struggles from these new parents trying to find high-quality, sustainable baby and kids' clothes that didn't feature dinosaurs, animals, or the latest Disney characters.

Inspired by their feedback, Little Novice was born, reflecting all the values close to our hearts.

In a world increasingly focused on profit over quality, the fashion industry too often sacrifices genuine sustainability for appearance. This shift towards synthetic materials and fast fashion not only burdens our planet but also touches the very well-being of our families and children.

Like so many parents, we're all striving for the same thing: a healthier, safer planet for our children's future. That's why our mission goes beyond clothing. We're here to make a difference, ensuring that every garment we produce not only respects the planet but safeguards our children's well-being.

Our promise to you and your little ones includes:

• Emphasis on crafting garments from cotton and organic cotton.
• Classic and timeless designs that transcend seasonal trends.
• Sustainable and affordable fashion choices.
• Minimalist, yet sophisticated alternatives to dinosaurs and Disney characters.
• Comfort, durability, and style in every piece.

We aspire to collectively foster a world and lifestyle that's both simpler and more compassionate.

Estelle & Shane, Co-Founders of Little Novice